Muuto is rooted in the Scandinavian design tradition, characterized by enduring aesthetics, functionality, craftsmanship, and an honest expression. By expanding this heritage with forward-looking materials, techniques, and bold creative thinking, their ambition is to deliver new perspectives on Scandinavian design.
The name Muuto comes from the Finnish word muutos, meaning new perspective. Drawing on their Scandinavian roots, they create functional, well-crafted pieces with an enduring aesthetic and an honest expression. Before they introduce a new Muuto design, they want to be sure that it adds a new perspective, building on a strong heritage but in a modern context—somehow improving or challenging what has been made before.
Muuto aim to create designs that are inviting and intuitively attractive. Designs should spark curiosity and interest – without imposing itself on its surroundings. Because a chair in one interior can seem soft and elegant, whereas in another interior it can look contemporary and edgy. It’s all about perspectives.
